| The automobile spare part industry is the automobile industry development foundation, if does not have the formidable spare part industry to take the backing, is impossible to have has the international competition strength automobile industry, may say the automotive industry in the competition very great degree is the spare part manufacturing industry competition. Now the world, the automobile spare part industry already became one of internationalization degree very high industries, since on century 90's, along with globalization competition intensifying, the world automobile spare part industry internationalization step gradually has enlarged.Under the present economy daily globalization big background, under the intense market competition and the cost pressure, the automobile industry started the whole world to produce the chain reform. The spare part whole world purchased the best choice. In this kind of tendency function, the spare part enterprise and the entire vehicle enterprise tradition division of labor pattern is broken, the spare part enterprise more selected the method which the production shift and transnational and bought to form is independent outside the entire cart yard of the large-scale transnational group. The government protection and the seal already could not adapt the new situation, China's automobile spare part enterprise only can fully display own superiority, through entered the global purchase system thus to melt into in the global automobile industry chain, finally did greatly does strongly becomes and has the international competition strength the spare part multinational corporation. Then, what the Chinese automobile spare part enterprise does depend on to base on the international market? How also can compete under this big background in the internationalization to grow strong, holds the small space?This article from the second chapter of start, first has carried on the discussion and the analysis to the overseas automobile spare part profession development present situation, pointed out the current world automobile industry the growth strategy already relied on our country infrastructure, the material resources, the human resources and the domestic market from past that kind, changed bases the global scope resources and the international market, from this adopted open style or unrestrained growth pattern, sought the resources most superior disposition the efficiency, enhanced its international competition strength, the realization profit maximization. Constructs the global industrial chain to become the world automobile industry development a basic criterion, the world main automobile enterprise has used the global resources realization spare part the global purchase. At the same time, the spare part enterprise and the entire vehicle enterprise original division of labor pattern has also had the change, the vertical integrated production organization form is broken, the division of labor pattern unceasingly tends to the specialization. Along with spare part merchant in entire vehicle development and production process deeper involvement, thus also strengthened the large-scale spare part multinational corporation's words power. Through to the spare part enterprise total quantity concrete analysis, indicated the world automobile spare part enterprise is carrying on in abundance surmounts the national boundary the industrial reorganization and theunion, and further to internationalization development. In the third chapter, this article has carried on the analysis to the domestic automobile spare part profession development present situation. Through reviews three stages which the Chinese automobile spare part profession development experiences, further has carried on the analysis to the domestic automobile spare part profession development present situation and its the main characteristic. Had emphatically pointed out in the this chapter final part, at present the domestic automobile spare part profession main existence supply system level not distinct and the technical level is backward and so on the main question.In the fourth chapter, this article unifies the massive statistical data, and draws support from SWOT the analysis method, separately the opportunity and the challenge which and faces to the Chinese automobile spare part industry macroscopic environment as well as the enterprise competition superior inferiority has carried on the detailed elaboration and the analysis. In the current automobile industry chain internationalization, the global purchase hastens moves, in spare part industry labor-intensive form industry to low payroll cost country and local massive shifts, because of the low cost the labor force and the broad market potential, China has become the international spare part enterprise's production shift place of first choice. This gave the labor force of China essential factor and the overseas technical essential factor which has provided the extremely advantageous condition, thus for China the spare part industry, specially was the labor-intensive form spare part industry development has brought the opportunity. In addition, China large population, also is occupying in the industrialization advancement the automobile fast growth initial period, the future market potential will be huge. At the same time, China also has the labor force cost, the obvious superiority and the stronger manufacturing industry overall ability as well as the raw material foreign depends on for existence lowly and so on the superiority. But, we also should see the Chinese automobile spare part enterprise also has for example the enterprise production scale in the competition slightly, product technology content low, independently researches and develops the ability difference as well as the industrial structure sole, the system is unreasonable and so on the inferiority.This article in fifth chapter key to Chinese automobile spare part enterprise three kind of more typical growth patterns, namely "Delphi pattern", "ShuGuang pattern" and "the low cost expansion pattern" has carried on the elaboration and the analysis, and separately the background as well as this kind of pattern which produced to Delphi pattern the possibility which duplicated in China has carried on the emphatically analysis. From the background which produces looked that, On the one hand is from the financial angle, the 1980s start, the Japan- & Han- automobile enter and are stationed in the North America market, thus three big car companies has brought the huge competition pressure for US. A general auto market share group glides down, the company gains not good, but then Delphi automobile system company was only an general group's subordinate subsidiary company, and also appeared approximately 100 million US dollars losses in 1998. Under the group company's financial pressure, the general automobile only can strip Delphi. On the other hand from establishment competitive advantage angle, in order to reduce the cost and unceasingly promotes the new vehicle type thus the establishment competitive advantage, the general automobile must buy from outside the massive spare parts to meet the need. But Delphi because the product line coverage too is broad, also 80% product are only provides to the general automobile, is unable all to have the strongest cost superiority and the innovation ability on each kind of product, thus, the final ideal way also is strips it. But this kind of pattern, the possibility which duplicates in China then mainly is decided by three aspects factors: First is the feasibility which the present stage our country spare part enterprise and the entire vehicle enterprise is separated from; Next is the spare part enterprise's market competition ability; Finally must look at theentire vehicle manufacturer the scale strength. Regarding ShuGuang pattern, this article then key to Liaoning ShuGuang automobile group company's background, as well as aspect and so on. Company's hardware environment, software environment, strategic guidance and marketing channel has made the detailed introduction. The ShuGuang pattern gives our inspiration is: In the current world automobile industry integration today, the enterprise may not merely through own trying to find out, diligently grow strong, so long as may look in the international market to each kind of resources, carries on the effective conformity to them, also may create and write up the international competition strength the product, the trend has the transnational competitive ability road of the big enterprise. But, a shortcoming of this kind of pattern is, the product breach choice has the certain technical content the spare part product, its production equipment, the technology, the management all use the method which introduces, the enterprise own independent research and development ability and the production management ability cannot obtain the raise, this kind of altitude dependent pattern will be easy to receive the competitor the attack, the future development has the certain hidden danger.Regarding third kind of pattern, low cost expansion pattern, also called WanXiang to the pattern, this article has carried on the detailed elaboration and the analysis to this kind of pattern in-depth definition and the concrete form, namely depends upon our country the great nation market superiority and the labor force cost superiority, the large scale production labor-intensive form, a technical content lower general spare part, obtains from the domestic market, unceasingly improves the production quality, reduces the production cost, diligently enters the global purchase system; Then, have certain growing strong after the enterprise, through the international cooperation, the annexation reorganization method, further expands own strength, simultaneously sharpens the research and development ability, truly becomes the large-scale transnational group.This article to WanXiang has carried on the real diagnosis analysis in the sixth chapter to group's growth pattern choice, and mainly aimed at its product localization, the marketing channel, the sales pattern and WanXiang develops aspect and so on countermeasure and suggestion to the group has carried on the analysis. First in the product localization aspect, WanXiang Group's main product is "the money tide" the sign universal joint and the bearing, these two kind of products technical content is not all high, suits the large scale production very much. After more than 30 years development, at present the universal joint reaches as high as in domestic market share 70%, international market share 20%, bearing international market share is 30%. The enterprise has initially achieved the goal which bases in the international market competition. Next on the marketing channel, through the purchase form, to at the beginning of 2004, WanXiang to the group in America, England, Germany, Canada, Australia and so on 8 countries had 26 companies, sole ownership or control 18. WanXiang through covered the global more than 60 countries and the local international marketing networks to the manufacture moved towards the world. In addition, in the sales pattern, WanXiang uses reverse OEM to the group the form, through purchased American UAI Corporation to found its spare part product sale new way, namely and bought the foreign corporation, then provided the necessary product for it. On this marketing channel new breakthrough also was brought and WanXiang has a more convenient condition to group's international market sale. In future developmental strategy aspect, WanXiang Group then fully applies "the marketing localization, the management system localization, the capital localization" the localization strategy, simultaneously in aspect and so on technical, human resources structure, capital fusion and enterprise culture comprehensively connects rails with the internationalization. Regarding the future development, WanXiang will have to the group Latter sends the superiority, may use the labor force cost superiority, takes the lead to obtain from the technical content lower labor-intensive form automobile spare part, stands firm in the intense international market, and through continues to implement domestic and international and buys, as well as uses the property reorganization the way, vigorously enhances its main force product domestic market share, simultaneously becomes in the international market the universal joint and the bearing biggest manufacture enterprise.This article with the aid of to "WanXiang Group" the analysis, through WanXiang Group economies of scale low cost pattern discussion and the analysis, try to let the theory discussion put into the practice process, and hope it can rapidly enhance the international competition strength for our country automobile spare part enterprise, positively participates in the whole world in the internationalization division of labor and play some model roles. |
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