| The competition of the communications market is driven by the market now but not by the technology as in the past. The market demands are the first impetus for any technology development. While communications operators divide clients elaborately into different categories for a pursuit of benefits, Personal Handy Phone System (PHS in abbreviation) found its own exact orientation in the communications market in Song Yuan City. The low phone charge is the most magic weapon for PHS'swift development. Due to the competition from the branches of China Mobile and China Unicom in Song Yuan City and their development advantages, PHS undergoes all-time low. From 2005 on PHS has stagnated because of all the restrictions. The branch of China Net Communications (CNC in abbreviation) in Song Yuan City does not ignore the large clients of PHS and present network. How to lengthen the life span of PHS? How to further increase the number of clients and PHS service income? All that is Song Yuan City CNC has to solve immediately. PHS is characterized by low price and being environment-friendly, so it has a promising market in Song Yuan City. How to make a large number of clients become more familiar with PHS by market sales and plan in order to increase consumption is the key to win the game in the fierce market competition for PHS. PHS has kept making much great progress in network performance, brand image and exploitation of terminal products. At presentPHS is not only an environment-friendly communication tool with low price but also is equipped with a data service with a high speed and large capacity, which has found favor in top clients'eyes. Henceforth, the top task to be solved for PHS business and development is how to operate PHS network, increase the number of clients, decrease the rate of clients'quitting network and increase ARPU.1. The Background of PHS Products Development... |
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