Study Of Competitive Advantage Of YKK Group

YKK is the outstanding one in the world zipper trade, are leader and monopolist even more. It leads all rivals with the strong competition advantage. This text tries hard to carry on research and analysis to its competition source of advantage.This text analyze how YKK obtained continuously competitive advantage from 5 aspects: First, the corporate image competition advantage that the strong brand supports. YKK raise , realize primitive accumulation of brand through quality , enrich and deepen brand intension through a series of activities such as technological innovation, have formed the brand image that YKK makes people respect and admire of today; Second, what the technological innovation brings competes for the advantage continuously. YKK makes YKK products remarkable and superior through producing the constant innovation in every link , have gained trust and support of numerous world top brands; Third, the cultural competition advantage with condensed enterprising spirit. The enterprising spirit of " good circulation " of YKK, undergo decades of development and improve, become and guarantee YKK can obtain ideological impetus of the competition advantage continuously ; Fourth, the channel competition advantage of management: strategy. YKK through set up complete the whole world produce marketing system to...