The Research On The International Competitiveness Of China's Tourist Services Industry

In order to become a great power in the tourism services, China has to face to the competition comes from the whole world. How to apply international trade theories to guide the development of China's tourism service trade? This thesis attempts to probe into this issue.This paper utilizes the theory of industrial international competitiveness in tourism service trade and does research on the problem of international competitiveness of tourism service trade in our country. First, this article reviews the theory of international service trade and the industrial international competitiveness. The theory of international industry competitiveness would focus more on the sustainable development of the industry in the country. Secondly, by illustrating the current developing situation of tourism service trade in China, the author uses Mr. Porter's "State Diamond" model to analyze the existing key factors which could significantly affect our international competitiveness of tourism service trade and dig out the potential competitive advantages in it. Furthermore, this paper sets up an index system basing on the tourism service data of import and export, which is composed of four indices such as International Market Occupancy Factor, Normalized Trade Balance Index, Revealed Comparative Advantage Index, makes a worldwide comparative analysis of our tourism service trade competitiveness. China's tourism services are a very important part of the whole tourism services, and China's development cannot leave the infection of the whole tourism services. So in the four part of this thesis, introduces the some development patterns in the world, analyzes three countries' tourism services trade, and get some new ideas on how to develop China's tourism services. Finally, bases on the conclusion made by the certain analysis and practical evaluation, the author provides some useful suggestions for promoting China's tourism services competitiveness according to the frame of the tourism services, territorial structure of the tourism services and so on.