The Research On The Export Performance Of China's Enterprise

The export trade of enterprise is developed gradually when China takes opening reform actively. Export trade act a more important role in contributions on national income. By the globe development of the International economy, the changing of management system in china and joining WTO formally, the export trade of enterprises not only gain the chance, but also face a more large risk of competition.Foreign trade enterprises develop from monopoly operation before reform and opening to co-exist with foreign investment enterprises and private companies now. They establish gradually the status of market subject in the course of joining international division of labor and competition with other countries for world market subject .For export performance of enterprise , evaluation only by the earn foreign exchange through exports is contretemps, which need to review by the angle of modern enterprise .So, how to evaluate export performance and establish export performance evaluation system become important. Base on this, this paper will accordance with the new thought of Performance Evaluation theories ,from the angle of finance,customer,inter-operation and employee, Choose the qualitative and quantitative indexes to establish export performance evaluation system and to evaluate export performance of enterprise and being on practice research.In this paper, the background and research significance of this project are described in detail. Next, a systematic review is conducted to the principle and method of performance evaluation. Furthermore, it review the development of china's foreign trade system , compare the export form of various countries,select the key performance indicating of export performance,construct the criterion of evaluation,and establish export performance evaluation system. Through the practice of a listed company, it verify the effective of export performance evaluation system of foreign trade enterprise.