Study On Closed-loop Supply Chain Models Considering Consumer Environmental Awareness

Under the combined effect of some factors，such as environmental pollution,resource crisis， environmental protection laws and regulations and consumerenvironmental awareness， including product recycling and remanufacturing ofclosed-loop supply chain(CLSC) is gradually becoming the concerned focus ofgovernment、business and academia. While consumers are enjoying a wealth of materialgoods, also come to realize that the resulting environment pressure, and began to payattention to the environmental performance of the product and the specific processingafter use and others. With the improvement of consumer environmental awareness, theproduction costs of recycling and manufacturing companies are affected, and change thefunction of market demand for its products.This article is based on the above-mentioned problems, in the analysis andsummary of the research results of domestic and foreign CLSC.By means of gametheory, Adopt a quantitative analysis based, supplemented by qualitative analysismethods, and research the quantitative models of CLSC when consider consumerenvironmental awareness.Firstly, the paper studies the models of CLSC considering consumersenvironmental awareness, on the basis of reasonable assumptions, build the CLSCmodels considering consumers environmental awareness. Then we compare and analyzethe three recycling models, and discuss the impact of consumer environmentalawareness, the environmental effort level of manufacturer and the recycling subsidiesfor different recycling models equilibrium outcome. Then, the fourth chapter studies thegame models of CLSC considering consumers environmental awareness, on the basis ofreasonable assumptions of the models, build the CLSC game models consideringconsumer environmental awareness. Then we compare and analyze four power structuremodels, and discuss the impact of consumer environmental awareness under differentpower structure models. And the manufacturer-led Stackelberg game model as anexample, to coordinate the CLSC by revenue sharing contract, so that the CLSC achievethe optimal state of centralized decision-making.Based on comparative analysis of the optimal decision making of various models,the following conclusions: compared with the centralized decision-making model，theCLSC efficiency of decentralized decision-making situations is lower. When improve consumer environmental awareness, no matter what kind of recycling channel or thepower structure, the wholesale price, the retail price, the return rate of used products,environmental protection effort level, channel members and CLSC system profits haveincreased. Compared with no considering consumer environmental awareness, the retailprices are improved of various models, the return rate of used products increased, whilethe profits of each channel members also increased, and the entire CLSC system alsobenefit from the level of consumer environmental awareness. Considering consumerenvironmental awareness, when the manufacturer’s recycling subsidies larger,manufacturer choose to entrust retailer for recycling. When it is smaller manufacturerswould recycle by themselves.