Reasearch On The Application Of Multi-sensory Design In Food Packaging

With the progress of science and technology, packaging design isalso in constant development and improvement. However, there existmany packaging sensory monotonous forms, problems of visual elementssuch as confusion, these problems make the packaging information is notaccurate, sensual pleasure is insufficient, lack of humanistic care,consumers in the packaging requirements are not met. Food packaging asthe packaging of the most representative of the categories, the problemshighlighted most representative."Fruit and vegetable market" fruit and vegetable stem basedpromotion function of multi sensory design in food packaging series ofpackaging design, through the research and analysis of similar products athome and abroad case, analysis the success factors and problems,collected a large amount of the latest packaging technology, packagingtechnology, and packaging materials, combined with theoreticalknowledge of domestic and foreign advanced the fruit stem packingdesign, visual, olfactory, tactile and other sensory can play theeffectiveness of multi sensory design, combined with the use in otherareas of study, the specific methods and can solve the problem.Based on the multi sensory design in the fruit and vegetable stemusing in packaging, the emphasis and methods of design of food packaging multi sensory the creation process of the performance aresummarized, in order to design the personnel reasonable to packagingdesign, through the emotional substitution method, interesting designmethod and the prominent stimulation to attract consumers, the purposeof sales promotion of goods. The difference of multi sensory foodpackaging design is helpful to distinguish between food packaging andconsumer goods packaging, strengthen sensory pleasure, make up for thedeficiency of humanistic care, to create brand awareness, enhance thebrand image, increase the value of packaging, to make products morecompetitive in the market.