Empirical Study On Creative Industries

Facing the institutional transition, the industrial structure upgrading, the transformation of urban functions, and other new challenges in 21st century, China's economy turns to a hot issue that creating economic miracle by knowledge. Creative industry, as the emerging industry form in an era of knowledge economy, is integrated with traditional manufacturing and service industry, based on people's creative ability and of great economic significance.This Paper adopts creative industry in Hangzhou as cases, and has mainly discussed the relationship between personal creativity of employee, cognitive style, work environment and organizational innovation by regarding personal, environmental, and organizational elements in innovation theory as the entry point. Valid questionnaires are obtained through visiting innovative enterprises in Hangzhou and scenting out questionnaires to their employees. statistical method such as single-factor analysis of variance, factor analysis, regression analysis, cluster analysis are used to discover following findings:Innovative cognition style of creative enterprises has a significant role in the interpretation of personal creativity of employees, while innovative cognitive style also varies in different creative work environments. In the case of poor innovation environment, the upgrading of individual creativity depends largely on the wishes of the individual innovation brought by innovative cognition style. Then team encouragement, resources and other elements make more positive effects as the improvement of innovation environment. What's more, barriers to organizational environment has greater impact in the enterprises with better environmental performance.Individual creativity help to enhance organizational innovation. Different dimensions of organizational innovation is affected by environmental elements variously. At the same time, the impact of environment on organizational innovation is higher than individual creativity.