Study On Service Innovation Of PICC Health Insurance Co. Qinhuangdao Branch Based On Internet Flatfrom

The insurance industry will face a great era of change with the rapid popularization of Internet and the rapid development of globalization. Platform based on the Internet is not only a kind of high efficient sales channels, but also reflects and promotes its support for the full range its support for the all-round development of insurance products. Many countries in Europe and the United States insurance company have been successful in using the Internet and other information technology to solve real business problems, to provide a variety of services to agents, potential customers and partners which greatly reduce the cost, improve the company’s overall benefit. The service innovation especially based on the Internet platform of the insurance company in our country is an urgent problem must be solved. The article mainly study on the PICC Health Company of Qinhuangdao branch. By comparing the status of the insurance industry in China and abroad, the article Put forward the proposal of developing the insurance service in Internet platform. At last, the article seek a breakthrough in the development of the Internet for the company, to cope with the challenges of the insurance market and benefit from it.First of all, the article put forward the necessity of insurance service innovation combined with our country economic system and the insurance company’s own advantages and disadvantages by consulting a large number of scholars’ research results and data. All of these are based on the analysis of current research of global insurance, opportunities and challenges in the future the insurance will face. At the same time, the article introduced concepts and theoretical knowledge related to the insurance service, which including insurance service concept, the organization structure of insurance company, service concept, service means, service procedures etc, which provided the construction of innovation system for the following provides the basis of theoretical research.Secondly, by the analysis of PICC Health Insurance Company, especially theQinhuangdao branch, the article put forward the innovation service adopted to realize the feasibility of the company long-term strategic goals, made innovation from four aspects: the service from the service concept, organization structure, service means and serviceproducts.Finally, the article seek the theoretical basis for innovation of insurance service by the analysis of the existing system in China, also supported for the innovation in the enterprise Internet platform operation to achieve good using effect.