The Internet Financial Mode Of Insurance Marketing

In recent years, with the popularization and development of Internet,e-commerce has gradually become a popular business model, had a profound impacton all aspects of enterprise management and marketing of the traditional, especially inthe field of financial service. In the wave of information technology, the marketing ofinsurance industry also need to keep pace with the times, the insurance industrybecause of its specificity, the transaction process and the absence of physical products,therefore, compared with other industries, by the entity marketing to Internetmarketing have less detours.The focus is on the insurance marketing is to decide between the insured and theinsurance company both duty and service, due to China’s large population base, thesituation is more complex, resulting in insurance marketing often there will be a lotmore complex transactions, and the design of insurance products with greaterflexibility and selectivity, the network marketing personnel require the insuranceindustry should not only know the insurance industry knowledge, but also to thewhole Internet marketing environment has control over the global, fully expected theactual operation of the difficulty, including network technology, monitoring andmanagement.Based on the general function of the insurance marketing of the Internet in thefollowing aspects:1、The insurance company will own the insurance enterpriseproduct information through the Internet to carry out publicity, provide more detailedinformation to customers.2、Some of the larger insurance companies can finance,personnel of the enterprise internal different partitions of the company enterprisethrough the Internet to management, and of the office data, between the enterprises ofdifferent branch of the transaction data, data protection and so on daily data collection.3、The marketing of insurance industry is not a single industry, it needs to regulatorsand other insurance companies, the relevant state and government institutions andenterprises and units need to cooperate with each other, data sharing. Although at present our country some insurance companies are already aware ofthe huge advantage of insurance electronic commerce and objective developmentprospects, but there is no real enterprises will focus on the insurance electroniccommerce, is only for some simple test. For example the name of interest risk underthe banner of the Taobao and Allianz Insurance jointly launched the "Mid AutumnFestival, Huatai Property Insurance" return freight insurance, Taiping Life andtaobao.com launched "single insurance", Soochow life "love insurance" and otherproducts, although because the product is novel and interesting and has attracted a lotof attention, but I can’t become the focus of enterprise products. So, if you want to inthe Internet financial services financial road walk farther, longer, need characteristicsinto the Internet interactive, open, timely.The author through the analysis of current other industries in the Internetfinancial the ways and means, with the insurance marketing industry has uniquecharacteristics and reached the following conclusions:1.The network marketing a variety of means, is very important to choose theappropriate carrier for the insurance industry. E-mail marketing, search enginemarketing, the characteristics and requirements of micro-blog marketing relativelymore in line with the insurance industry, these three methods can be used alone, canalso be a multi pronged, produce better propaganda effect.2.At present our country in the Internet financial mode of insurance marketing isnot related to legal protection, the network marketing there is a certain risk, how tobased on the existing laws and regulations, give full play to the advantage of networkmarketing, network promotion improve mutual insurance industry chain of theindustry, is a severe test of insurance practitioners.3.At present our country’s insurance industry also has certain monopoly condition,this to exist seriously block the insurance marketing of China to enter the sales modelof the internet. But with the diversification of new sales mode, more and moreenterprises to cut a striking figure, the insurance industry is showing a tendency of theAll flowers bloom together, network marketing is the development opportunity butalso a challenge for all enterprises, to seize the opportunity to change can producegenerous returns. 4.The network marketing to the insurance industry is like a double-edged sword,There are both advantages and disadvantages. The corresponding legal system is notperfect, not to protect the network security, network technology can not adapt to theresponsible insurance process, are insurance network marketing problems faced, butrelative to the market development prospect of a huge, these drawbacks worthenterprises to overcome and challenges.5.China’s insurance industry network has just started, the participants are notmany, but China’s huge population base, with online shopping habits of Internet usersin the proportion of more and more, in recent years, the electronic commerceinformation was blowout trend, economic growth is also make the citizen to haveextra money and energy into the insurance, both two combination, insurance networkmarketing market potential is be obvious to people.