Business Strategy Of Daqing Zhongqing Natural Gas Company

In recent years,with urban gas projects commissioning and operating in succession, urban gas industry has stealthily spring up.It is completely significant to optimize urban energy structure, improve the urban environment and improve people's quality of life。At present, in our country urban gas industry is facing industry changing, industry competition, business development, and adjustment of pricing mechanism. Urban gas as an integral part of public utilities and an important component of industrial chain, transition from the planned economy to the market economy and adoption of model development are now an encountered important subject in the theory and practice. The purpose of this article is to address the main problems gas companies basing on study of urban gas business strategy, and to achieve enterprise sustainable and harmonious development.This article, based on the results of existing research, Referenced mature development model of domestic and international gas companies,comprehensive analyses the external macroeconomic environment, environment of industry operating, distinguishing feature of the industry chain, development conditions, market demand, competitive situation and the trend of industry development of Daqing Zhongqing Natural Gas Company. This paper described the main problems of Daqing Zhongqing Natural Gas Company in developing process,and builds the gas business development transition strategy and ideal strategy. At the same time,this paper presents a strategy of urban gas business development and supporting the implementation of safeguards.Through above research, this paper has drawn the following conclusions:(1)This paper has described, analyzed and improved existing business strategy of Daqing Zhongqing Natural Gas Company, optimized resource, and build ideal strategy based on separating pipelines operation, gas carrying trade, and gas supplying trade.(2) This paper has built the gas business development transition strategy and ideal strategy. Transition strategy is reflected in the number of level strategy, that the growth of gas consumption, the ideal strategy is reflected in the qualitative level strategy, that the rationalization of gas consumption structure.(3)Urban gas industry is resource industry. Who dominates gas resource dominates urban gas market initiative.Integrating pipelines transportation and operation will improve competition and predominance.(4) Operation management competence, capital operation competence, market development competence, technology application and development competence, and risk control competence are the key essentials of succeeding of urban gas enterprises.(5)Reformatting organization system, improving capital operation competence, enhancing cost management, advancing hard-core competition, and building new pattern enterprise civilization are the important measures of implementing ideal business strategy of urban gas enterprises.(6) Urban gas enterprises should improve enterprise hard-core competition, and achieve sustainable development.Meanwhile, this paper has also realized the following three innovations:(1)Analyzing and demonstrating the enterprise seedtime of Daqing Zhongqing Natural Gas Company.(2) Building business strategy of Daqing Zhongqing Natural Gas Company in allusion to the practice.(3)Describing ensuring measures of implementing ideal business strategy of Daqing Zhongqing Natural Gas Company.