| With the rapid development of economic globalization,the problem of information asymmetry has been solved.From monopolizing China’s foreign trade market to three-thirds of the world with production enterprises and foreign-funded enterprises,Chinese foreign trade enterprises have suffered repeated pains and shocks,the era of solely acting as a trade intermediary has long gone.Therefore,this paper choose Y garment foreign trade corporation as the research object,try to seek the extension and consolidation of the links with comparative advantages in the value chain,and put forward the corresponding transition strategy,which has very important practical reference significance.Firstly,the paper put forward the background and research significance of the topic.Literature review and research ideas;Secondly,the paper expounds Y garment foreign trade corporation operating status and the main difficulties,mainly displays in: the sales income in a slow and flat deadlock,single client business risk,the contradiction between the upstream supply chain partners and risk,the smaller the amount of the order operation flaws,its reason lies in the lack of a clear business strategic target and planning,the influence of customer strategic transition and the lack of public relations strategy,the lack of its own production capacity,lack of management background and experience of large orders;Therefore,Y garment foreign trade corporation is in urgent need of strategic transition;Once again,elaborate Y garment foreign trade corporation transition facing the internal and external environment.Using PEST model,five forces model,IFE matrix analysis and other methods,the internal and external environment of Y garment foreign trade corporation is in urgent need of in-depth analysis of the entry point and feasibility of strategic transition;Finally,put forward the specific strategy of Y garment foreign trade corporation transition.The focus of the paper is to determine the company’s strategic target positioning and strategic ladder,put forward the plan to stabilize and develop the existing business and gradually realize the ODM(Original Design Manufacturer)transition plan;In the aspects of organizational structure adjustment and staff training strategy,we pay attention to the organizational structure adjustment and business process improvement of enterprises.In terms of customer development strategy,focus on the development of new customers diversification;In terms of product differentiation strategy,focus on building high growth rate and high market share products strategy and transition strategy to technological innovation products;In terms of supply chain resource integration strategy,focus on exploring the pain points of customer demand and value-added service strategy,and organize intelligent production lines of equipment.The transition strategy proposed in this paper is based on Y garment foreign trade corporation’s ability to fundamentally improve and build core products from the aspects of cost,quality,service and efficiency,so as to win market competitive advantage and long-term development,which has a reference significance for strategic development. |
