Research On The Transformation Strategy Of Enterprise Finance Business Of EF Bank Shenyang Branch

Since 2015,EF Bank Shenyang Branch's corporate financial business has been affected by market changes and regional economic downturn,the growth rate of business income has slowed down,non-performing loans have risen rapidly,and the advantages in the same type of joint-stock banks are increasingly lost.How to implement the transformation of enterprise financial business has become an important problem that EF Bank Shenyang branch needs to solve.In this paper,EF Bank Shenyang Branch behavior research object,EF Bank Shenyang branch enterprise financial business problems in-depth analysis,put forward the transformation strategy improvement plan.The paper is divided into six chapters: the first chapter is the introduction;the second chapter is the theoretical review;the third chapter is the transformation and development of EF Bank Shenyang branch enterprise financial business;the fourth chapter is the analysis of EF Bank Shenyang branch enterprise financial business transformation;the fifth chapter is the improvement plan of EF Bank Shenyang branch enterprise financial business;the sixth chapter is the conclusion.The characteristics and innovation of this paper are mainly shown in three aspects:(1)By adopting the innovative product forms of patent loan and medical insurance loan,the financing needs of cluster customers of high-tech enterprises and chain drugstores are met,and the effective customers and intermediate business income are improved.(2)Through the use of customer comprehensive value measurement,customer hierarchical classification system and hierarchical marketing service system,the unreasonable current situation that financial customers do not have a clear understanding and thorough insight,marketing docking disordered services,and supporting support guarantee is insufficient is solved.(3)By improving the understanding of green finance,the bank green finance development system based on green finance leasing business is established,which solves the problem that the service content of green finance development strategy needs to be rich.