The Development Strategy Of Misa Limited Liability Company

Mudanjiang Misa Limited Liability Company is a small-scale private enterprise that conducting glass deep processing and glass engineering, as well as glass products sales in domestic and abroad. Since establishing, the company has always been adhering to such a management thought that creating centenary product and casting golden brand. After years of effort, the company has taking shape, and has enjoying high reputation in the southeast of Heilongjiang Province, Russia and CIS. But in recent years, the company confronts many problems such as increasing price, obsolete equipment, lacking of professional technical personnel. So how to get rid of difficulties and maintain sustainable development has become the crucial problem for company's development.This paper aims to use modern strategic theory to systemically research the developing strategy of Mudanjiang Misa Limited Liability Company through analyzing the current situation of the glass processing industry, so as to induce the company into the sustainable development track. Firstly, the paper summarizes the current researching fruits about the strategy management theory and modern strategy analyzing tools, and gets the general understanding about that. Secondly, the paper applies SWOT analysis to analyze the company's internal and external environment for understanding the strengths and weaknesses, as well as opportunities and threats, so as to provide guidance for the company's strategy. Thirdly, the paper establishes the strategic objectives and future development strategies according to the existing situation and environment. Finally, proposing the strategic secure measures such as strengthening human resources management and constructing enterprise culture.