On Marketing Strategy For The Third Terminai In KC Pharmaceutical Co., Ltd.

The revolution of domestic medical policy makes the third medical terminal rise sharply. The third terminal market manifests growing latent capacity, which pharmaceutical companies pay much attention to the third medical terminal provovides a new opportunity for pharmaceutical companies and logistics. KC Pharmaceutical Co, Ltd started to march the third medical terminal marketing. On the ground of the situation, the article first has a study to the third medical terminal marketing strategy of KC Pharmaceutical Co, Ltd. It is practical significance that it'll promote products sale of KC Pharmaceutical in the third medical terminal marketing and build the popularity of enterprise brand and upgrade the possession rate of products.The article first analyzed the actuality of domestic third medical terminal together with the third medical terminal marketing mix of KC Pharmaceutical Co, Ltd, from which we'll find out the problems during KC Pharmaceutical marketing and analyze. Secondly, by analyzing the third medical terminal marketing policy situation, environment and natural marketing, combining with the analysis of enterprise competitiveness, on the basis of marketing mix the theory of the third medical terminal, marketing aim is determined. Thirdly, the article presents the marketing strategy for KC Pharmaceutical Co, Ltd third medical terminal, analyzing products strategy, fixed price strategy, marketing channel strategy, and promote sales strategy thoroughly. Finally, to face the fierce competition, the article puts forward some steps to ensure the marketing strategy system by intensifying the construction of contingent of employments and expense controlling and perfecting information system, exploiting checking marketing system of the third medical terminal to make marketing strategy put into practice successfully.