Study On Marketing Strategy Of Mobile IOT Terminal Of GL Company

The third wave of the world information industry-the "Internet of Things(IOT)" has arrived, the state of the IOT industry vigorously support and encourage, promote the development of China’s IOT industry development, in addition, with the development of mobile technology and mobile Internet technology, more and more enterprise has a strong demand of mobile information. Mobile IOT Terminal will bring great change to the enterprise mobile information, the next information age’s prelude has been opened. To focus on enterprise mobile information application of GL company, this is a market opportunity, the market of IOT and enterprise mobile information has fierce competition and rapid changes, how to dig, relying on its own advantage resources in mobile IOT marketing to seize the initiative is a worth thinking and research problems.In this thesis, taking GL company as the research object, adopted a comprehensive comparative analysis of literature research method, and inductive analysis and other research methods, through reading books and magazines, newspapers, business documents, corporate annual reports, browse the web and other ways to obtain industry and enterprise information, and policy and information released by government departments, some internal first-hand information is collected. This paper from the three aspects of the product of GL company, industry, analysis the market for mobile IOT industry; then briefly introduced the development situation of GL company, and then use the SWOT analysis method to analyze GL company’s advantage, existing problems, and the opportunities and challenges faced by the industry competition; then use the industry competition theory and PEST analysis of GL company’s competitiveness (focused on the analysis of existing competitors) and internal-external environment (including four aspects:Political environment, Economic environment, Social Cultural environment, Technical environment) are analyzed, then based on the4P marketing theory, analyzes the GL company’s product strategy, pricing strategy, channel strategy and promotion strategy, summed up the GL company in the Mobile IOT Terminal marketing process of some experience and innovative ideas, and discuss some of the existing problems and shortcomings, then made a marketing strategy design and on this basis, and finally puts forward some marketing strategy implementation countermeasure.Through this study, hope to provide reference for GL company in the formulation of marketing strategy, help GL company to keep the competitive advantage in the market, at the same time, the hope for other domestic Mobile IOT Terminal manufacturers or dealers in formulating marketing strategy plays a certain reference role.