Case Analyses Of Petrochina Northeast Marketing Company ERP Planning

In the last ten years of 20th century, with the grow of economic globalisation and the rapid development of information technology, the market environment has undergone fundamental change. On the one hand, the market turn into customer-driven, market competition intensified, also involving TQCSE (Time, Quality, Cost, Service, Environment) of all-round competition. On the other hand, the extensive application of computer information technology has greatly enhanced the competitiveness of high-tech content. To face fierce competition, an important countermeasure of business community is to use combination of manufacturing technology and information technology, automation technology, modern management techniques and systems for the organic integration of science and technology to form a new generation of advanced manufacturing technology to effectively improve the comprehensive competitiveness of enterprises. To combine with the integration of modern management techniques created "fashionable" of ERP (enterprise resource planning) in the enterprise management system now.Especially in recent years, with the rapid development of network technology and applications, ERP Technology is rapidly advancing the development and implementation of applications. Many medium and small enterprises at different levels are to learn and apply that advanced management tools and methods.In this article, on the basis of actual demand analysis of oil marketing companies on the implementation of ERP systems, introduction for case study of petrochina northeast marketing company ERP planning, from the four aspects to presentation the reason of the first Failure of ERP and provides four item response measures, use of user acceptance of information technology and modern project management theory, methods, and practice theory,and combine the business of its own for summing up the process of the second successful experience and construction of the initial results provides a high value reference for other related or similar business to establish ERP system.