Marketing Research For Integrated Wiring Product Of American Albertson Company

Albertsons cabling system is the important pillar of business of Albertsons company in China, and the main source of profit growth in electricity communication supermarket field, Albertsons has become the industry leader, but in the integrated wiring Albertsons products field, in the market, market share challenger far behind rivals kangpu company and industry company. Simon, In order to further develop the Chinese market, keep Albertsons company in the field of intelligent elv leading Albertsons and promote the rapid development of integrated cabling operations is imperative.Albertsons company hope Albertsons cabling system in future years in Chinese market performance and rapid development, and hope to promote Albertsons intelligent product in the new development of the domestic market, enhance the overall competitiveness. Integrated wiring Albertsons intelligent product series product is an important part of the whole, Albertsons for independent product series has laid a solid foundation, is to implement the core product strategy group is an integral part of.Albertsons integrated wiring products in order to narrow the gap with competitors, improve Albertsons cabling system in Chinese market share and better service to the customers in China and made a targeted marketing strategy. This marketing strategy based on original between top-down thinking mode, center, but with customers as the basic principles and strategies according to the market environment, competitive environment and market demand and formulate a competitive strategy.This paper marketing and strategic management, economics theory and method, combining the Albertsons company in actual work experience, this paper analyzes and discusses the Albertsons cabling system business in Chinese market competition position, facing the market environment and the market demand, reveals the Albertsons cabling system in the marketing strategy required customer-oriented, combined with internal and external market environment, according to the actual needs of customers and develop strategy.This paper is divided into five parts:First part:introduction. To Albersons company were summarized, and expounds the background and significance of the research, the research idea and research method. Part two:Albersons company integrated wiring product marketing environment analysis. Including external environment analysis, internal environment analysis and SWOT matrix analysis.Part 3:Albersons company integrated wiring product marketing strategy construction. Including market subdivision and determination of the target market, Albersons company integrated wiring product marketing strategy of marketing mix strategy is put forward, including the design, concrete building technology, services, distribution channel marketing management concept, product marketing strategy, promotion strategy, price strategy and channel strategy.Part four:Albersons company integrated wiring product marketing strategies guaranteeing measures, from building localization solutions marketing platform, strategy management means optimization measures were expounded.The fifth part:to summarize and prospect. This paper makes a summary of, and prospected.