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Research On The Optimization Of Marketing System Of HOLI Company

Posted on:2011-05-03Degree:MasterType:Thesis
Country:ChinaCandidate:Y N ZhouFull Text:PDF
GTID:2189330338989354Subject:Business Administration
Abstract/Summary:PDF Full Text Request
This article takes the object of study by the HOLI Corporation's marketing system, optimizes the angle from the industrial automation control system enterprise marketing system to launch the research to the enterprise marketing system optimization, has utilized the literature material law, the practice investigation and study law, the questionnaire law and so on many kinds of research techniques. First elaborated the marketing system's concept as well as the paper correlation theories foundation, summarized the research present situation which the domestic and foreign related marketing system optimizes. Next, the industry automatic control system profession which locates to HOLI Corporation carries on the analysis, elaborates this profession development present situation and the profession major product. Once more, this article before optimizing the HOLI Corporation's marketing system to launch the analysis, separately from HOLI aspects and so on Corporation's organization construction, human resources situation, business scope and operation flow, system construction situation, marketing present situation carries on the analysis to the HOLI Corporation's marketing system, and pointed out that before HOLI Corporation optimizes the marketing system existence question. Then this article proposed the HOLI Corporation marketing system optimizes the overall mentality and the principle, and elaborated HOLI Corporation to organize the strategy which separately the construction, the operation flow, the marketing system optimized. The one night watch, this article further elaborated HOLI Corporation to implement the related safeguard mechanism which the marketing system optimized, from the system, the personnel, the cultural aspect proposed separately the HOLI Corporation marketing system optimized related safeguard. Finally, this article the effect which optimizes to the HOLI Corporation marketing system launches the appraisal, around through optimizes the effect which to the company marketing system the enterprise development scale, the product sale target and so on economic indicator comparison marketing system optimization brings.
Keywords/Search Tags:HOLI corporation, marketing system, optimized strategy, organization construction, business process reengineering
PDF Full Text Request
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