Research On Enterprise Environment Responsibility Of Our Country's Auto Industry

As the wave of the environment protecting moving on the globe and the human's life style varies day by day ,the economy of the world has also changed ,which bring the big challenges to enterprises survival and development in the world .Facing the big trend of environment protecting ,enterprises should adjust their own development strategies to make their develop steadily .And make out the right decisions to the environment, not only take the responsibility to the society but the whole country .As the most common and the highest efficiency traffic tools in the modern world, the auto has already become the important symbol that represents the development and the improvement of the society .With the auto industry developing fast ,it is also playing the leading role in environment pollution and human health damage .In the wave of the environmental protection all over the world, the auto industry is also facing the choice and the challenge to the environment .Our country's auto industry should pay more attention to the environmental protection and do well in the enterprise environmental responsibility to avoid to be eliminated in the international market .This article was based on explaining and discussing the theory and practice of the responsibility of the enterprise and the circular economy, combined the development status of the our country's auto industry and its influence to the environment, to explain the importance of the enterprise environmental responsibility and the circular economy ,and than analyzed the relationship between them which based on the cases and data in foreign countries .And on the basic of the relationship the author used Potter diamond theory to build and analyze the competition model in auto industry mainly, and then made out the strategy analysis for the environment responsibility of enterprise. The author hope that the main part will be the innovation, which can make some contribution to the auto industry's environment responsibility of enterprise study which based on circular economy in our country to make unified in economy, society and the environment. And at last, the author got the conclusion that if our country's auto industry want to realize the sustainable development and obtain the sustainable competitive advantage internationally, they should undertake the enterprise environmental responsibility forwardly and develop circular economy strongly to promote the economy and the environment develop well in the same way.