Yongzhou Tobacco Companies Customer Relationship Management Construction

Customer relationship management is the integration of IT technology and e-commerce, customer relationship management is a business philosophy and corporate values form the art of the enterprise to establish the "customer-centered" development strategy, and based on these, including judgments choice, for, develop and maintain customers to implement all the business processes; in the national "Eleventh Five-Year Plan" under the guidance of National Tobacco Administration in accordance with the requirements of the tobacco companies around the long-term market seriously sum up the experience, according to its own conditions to develop practical development strategy. Marketing practice in the long term, we realize that customer relationship management is carried out of tobacco companies marketing Huodong weapon, integrate effective business management of resources, to achieve sustainable development of effective means of business. Customer Relationship Management De core idea is to analyze the behavioral responses of customers, customer lifetime value reference to scientific classification, Bingju right implementation of the different needs of customers in the management strategies are different.This thesis on customer relationship management Yongzhou tobacco companies conducted research and analysis, analysis of the tobacco companies market environment Yong Zhou pointed out that the Tobacco Industry in the fierce market competition challenges that the Yongzhou tobacco companies build customer relationship management system the necessity and importance; then the implementation of customer relationship management from the awareness of the importance, basic management, personnel quality, customer relationship management system and the integration of existing information systems such as analysis of customer relationship management Yongzhou tobacco companies and the reasons for the problems. On this basis, improved customer relationship management Yongzhou tobacco programs, including customer relationship management Yongzhou tobacco companies design of the core ideas of the customer relationship management Yongzhou tobacco companies Reconstruction, customer relationship management program implemented safeguards.This article on Yongzhou tobacco companies customer relationship management, a detailed analysis for Yongzhou tobacco companies to further the development of ideas, but also conducive to China's tobacco business reference, Xue Xi Yongzhou Tobacco Customer Relationship Management Celue, for the future for customer relationship management plan to provide a Xin ideas. On the other hand, academics in the field of customer relationship management has made a lot of theoretical research and empirical research has also made great achievements, but many are focused on customer relationship management theory, and modern customer relationship management strategy in practice is rarely applied. Based on the Yongzhou Tobacco Customer Relationship Management Customer relationship management research is a useful supplement, with its great theoretical significance.