Agricultural Research Green Marketing In Order To Huaihua A Company Case

Green marketing of agricultural products for sustainable development in agriculture arising under this general trend of modern marketing concepts, but also to achieve sustainable agricultural development in the inevitable choice. Can be said that green marketing is the marketing of agricultural products and environmental protection product of the combination. This article is based on such a background to study the situation of China's agricultural products Green Marketing and countermeasures.This paper is divided into six parts of "green marketing strategies of China's agricultural products,"launched a study of this subject.The first chapter is introductory remarks,this paper mainly describes the research background, research significance and purpose of literature review, research contents and methods to study the technical line. ChapterⅡdescribes the theoretical basis of this study. First introduced the concept of green marketing, characteristics, and green marketing research profile, and then introduced the green marketing and the differences between traditional marketing and finally explained the meaning of green marketing of agricultural products and characteristics of the development trend of green marketing of agricultural products,pointing out that the green marketing of agricultural products significance. The third chapter focuses on analysis of the status quo of China's green marketing of agricultural products and problems.First, an overview of the status quo of China's green marketing of agricultural products, and then from the macro and micro aspects of green marketing of agricultural products that problem,concluded that the existence of the problem. The fourth chapter of China's agricultural products green marketing solutions.The macro level responses include:improve the quality of farm produce safety monitoring certification system; to strengthen market supervision, standardization, marketing, order; formulate preferential policies to promote the rapid development of green agricultural enterprises;to strengthen market systems and information consulting services,to guide the production and marketing of green farm; cultivation green culture, and the formation of society as a whole atmosphere of green consumption. Micro-pronged response,including:establishing the concept of green marketing; vigorously promote clean production systems;to speed up green certification;to intensify propaganda; green marketing mix strategy. Chapter V with case studies on the green marketing of agricultural products of the empirical analysis.A company first introduced the background to implement green marketing, followed by analysis of the company's green marketing strategy A and pointed out the A company to implement green marketing effectiveness, and lack of the final analysis, the A company in the green marketing problems and countermeasures.Chapter VI is the conclusion of this study are summarized, and prospects have made further studies.