The Research On Green Marketing Strategy Of Huizhou S Agricultural Products Company

Since the 1990 s, the rise of the world wide green wave, marking mankind entered the respect for nature, protect the environment and promote sustainable development of the "green age" and the emergence of green marketing concept. With the increasing people’s living standards, people to meet the required number of agricultural products, more and more emphasis on the quality of agricultural products, nutrition, safety, health, pollution-free green agricultural products have become the focus of attention of the whole society. Consumers green growing awareness, huge potential consumer market green agricultural revealed, and continues to expand with, which is the enterprise can not only gain a huge economic benefits and excellent market opportunities, but also enterprises to implement green marketing agricultural intrinsic motivation. As more and more enterprises to join the agricultural production sector, along with the increasingly fierce market competition, how to effectively grasp the opportunities for green marketing agricultural products, establish a brand, causing consumer concern, is the key of expanding market share, developing new markets, developing effective marketing strategies to protect agricultural production enterprises for sustainable development.In this paper, S company as the research object to the relevant theoretical knowledge of green marketing, marketing of agricultural products as the basis, through the S’s internal and external marketing environment sort of consumer psychology, consumer behavior analysis to make a target market selection and positioning, and finally the 4Ps theory and the theory of sustainable development as a guide, points out that S company must from four key factors affecting the success of green marketing, namely product, price, place, promotion four aspects impel green marketing mix strategies, and from both inside and outside aspect propose green marketing safeguards. Therefore, the agricultural Green Marketing Strategy systematic analysis and research, the green marketing theory with the actual situation S combined company, have certain reference for developing green marketing strategies.