Study On Demand And Supply Channel Of Cut Flower In Mudanjiang City

The flowers and plants is a booming sunrise industry and in the commodity composition of modern flowers and plants, cut flower occupies an important position. These twenty years in our country, the market size of cut flower is getting more and more expansion unceasingly, the cut flower industry grows fast, the inside and outside market demands have risen sharply and the productive capacity and deliverability of cut flower enhance rapidly.In southeast of Heilongjiang Province, Mudanjiang is the center of economy, culture and traffic, it is an importantly and comprehensively industrial city, it is also a tourism city and a city that trades with Russia. By the speedily developing of economy, culture and society, the demand of cut flowers increases persistent and quickly, cut flower has possessed some market size and developed rapidly step by step. At the same time, presently the flowers and plants industry of this city is in the primary stage of development, the balance of relation between market supply and demand is still mostly regulated by the market itself, ninety percents of cut flowers are bought from the other places randomly, the advantageous conditions and industrial ability of local cut flower supplement are less exploited, it is restrained that the healthy and fast development of cut flower market. So it is necessary to study the market demand and supply channels of cut flower. It is exception that this research is significant to promote the better and faster development of flowers and plants market in this city, satisfy the unceasingly rising material and cultural needs of people, advance the development of quality and beneficial agriculture and achieve the income of peasant, agriculture and cut flower traders'growth.This paper first gathers the newest followers, plants and cut flower data and research result and then collects a lot of demand and supply data of cut flower by researching the cut flower market in Mudanjiang deeply and carefully; using the theories and methods of economics and politics makes a systematic study of the demand and supply of Mudanjiang cut flower market. Through analyzing and proving date seriously, this paper defines the size, feature, preference, tends, present condition of supply and supply channels of this city's cut flower market demand, makes a contrast and analysis on production cost, product quality, support of capital and technology, policy and environment of industry between the local and the other places'cut flower, analyzes and judges the main influencing factors and trend in development of this city's cut flower industry basing on socioeconomic development, resident income, environmental constraint and atmosphere of culture and policy, puts forward a proposal that developing cultural publicity, promoting the growth of flowers and plants market, attaching importance to the management of cut flower industry, balancing the development of cut flower industry, enhancing the research of cut flower demand and supply, exploring the regular of development of supply and demand, taking integrated and effective measures and pushing the local cut flower production. This paper concludes that the cut flower market in Mudanjiang is beginning to take shape, the cut flower industry grows quickly, the feature of cut flower market is that demands in festivals play the most important role, the demands of daily life and social events are growing up, the varieties that consumers require are relatively centralized, cities around this city and the trade with Russia need cut flowers, the main channel of cut flower market supply is the other places, the local supply has some competitive power and development space, the policy support of cut flower industry in this city is weakness and needs to be adjusted and intensified.