The Research Of Jiangsu Telecom For Business Operation Of Iptv Services

As a typical application of the tri-networks integration and the new force of the broadband value-added market, IPTV servicestake on the responsibility of telecom operators'strategic restructuring.Jiangsu has more than a million IPTV users, but it is also a leading regional of Radio and television enterprises reform. Research on Jiangsu telecom's IPTV business operation in the"tri-networks integration"background, will has reference to the development of China telecom's IPTV servise and the promoting of"tri-networks integration"servise. First, this paper introduces the concept of IPTV, and discusses the domestic and international experience in the development of IPTV operators to find the key to IPTV operation. Second, through the analysis of Jiangsu Telecom's development process and IPTV operators'link, The paper points out shortcomings about content creation, building and industrial chain link construction based network. Finally, with a SWOT analysis on the operation of Jiangsu Telecom IPTV's strengths, weaknesses, opportunities and threats to sort out, the paper presents the key directions of IPTV Business Optimization. Through research, Some of the recommendations have been proposed for Jiangsu Telecom's IPTV business operation. In the operation process, Operators should understand the user needs, have reasonable examination of the "tri-networks integration" challenges and opportunities, attention to optimization of network infrastructure and business integration platforms, complete the construction industry chain, Innovation and Optimization of IPTV operation model, Development of IPTV business combination with 3G mobile communications, Internet of things.