The Research On The Telecommunication Operator's Development Tactics Of IPTV Service Market

With the development of broadband network and fluid media since the beginning of 21st century, IPTV which is embedded on TCP/IP protocol network has grown rapidly all over the world. IPTV is expected to be a promising technology helping telecom operators find more growth space in the information communication field.Although IPTV has been frequently concerned as a new service and has a forward-looking trend, the development of IPTV is in its early stage in China. For example, its commercial application is still on the practice, policies, technique skills, operation methods. These problems largely retard the fast development of IPTV, which may result in an unprofessional business environment and business operation model for the growth of IPTV. Moreover, certain theories and professional seminars regarding IPTV are also in shortage.Under these circumstances, this paper will articulate IPTV's business ,operations and service provision models. First, the definition will be depicted, and will systematically manifest and analyze the key technology, business features of IPTV Then, the analysis will be targeted on the global development status and growth trend of IPTV, and particularly on the Chinese IPTV development situation and related issues. Third, seriously based on above researches,an IPTV industry value chain can be formed by integrating the advantages of the existing business models of telecommunication,broadcasting and TV,and internet industries,which helps realize win-win cooperation of all the parties on the chain. Areasonable profit allocationmodel may promote the growth of IPTV services.Market competitiveness will be improved by services binding.Finally, according to the practical conditions of Wuhan Telecommunications,it suggests that we should make good use of the opportunities of IPTV market, speed up the development,get more the market shares,try to improve IPTV service proportions in the benefits of Wuhan Telecom services,all these can be new starting points to ensure sustained development of Wuhan Telecom.