The Research Of IPTV Business Strategies Of Sichuan Telecom Comp

China in the "eleven five" plan clearly put forward, we must strengthen the Internet, broadband network, infrastructure network, to promote the "triple play not to move or retreat". IPTV service is a combination of television, Internet and Telecommunications of the various advantages, is a new business of telecom operators, is also the "triple play" under the high quality service, telecom operators as IPTV business operators, need a reasonable implementation of IPTV business development strategy, to promote the rapid growth of IPTV business in the market. And occupation, has a very important significance to promote the transformation of operation, to the telecommunications industry to bring new revenue point.This paper is related to the research background of the research, in view of the current situation of IPTV at home and abroad, compared with and analyzed the differences between the difference of IPTV business development in foreign countries and domestic provinces. Then the current situation of the development of Sichuan Telecom IPTV service is analyzed in detail, a combination of Sichuan Telecom IPTV business products constitute, price positioning, marketing strategy, channel promotion and clarify the core competitiveness of Sichuan Telecom IPTV business and development orientation. On the basis of using the SWOT theory to analyze the Sichuan Telecom IPTV business. Finally, aiming at Sichuan Telecom IPTV business based on the analysis of the marketing theory, from the continuous innovation and activating channels, increase number of flexible price strategy, rich value-added services to improve the user’s liquidation ability and the introduction of new content to expand the industry market in several aspects to put forward the corresponding improvement strategy.