Marketing Strategy Research On Suzhou Rural Tourism

China's Rural Tourism started very late, it's far behind Europe, the United States and other developed countries. The product marketing for China's Rural Tourism is still at the initial development stage, and currently we have to face lots of marketing problems. So if we can make good use of our local resources and promote our Rural Tourism product marketing, it will not only enhance the vitality of Rural Tourism's development, but also solve the problems which we met in the new rural communities'construction, it has very important practical significance.This article introduces the concept and characteristics of Rural Tourism; it also introduces the Rural Tourism's development status at home and abroad. Through field research, document data review and other research methods, this article focus on the study of Suzhou's Rural Tourism, especially focus on the study and introduction of Wangshan's Rural Tourism's development, the introduction including Wangshan's tourism resources, development process, customer resources and Wangshan's marketing strategies etc.. After study Wangshan Ecological Park's Rural Tourism product marketing module, the writer summarizes some common marketing problems which appeared in Suzhou's Rural Tourism, such as the weakness in tourist market development, no special features in tourism product, simple in product form, shallow mining in cultural connotation, marketing method traditional backward etc.. Based on qualitative analysis and consider Suzhou Rural Tourism's reality, combined with tourism marketing theory, reference the Rural Tourism's successful experience in domestic and abroad, the writer proposed some improvement measures for Suzhou's r Rural Tourism's product marketing, which including: product differentiation design, excavation in Suzhou's traditional rural cultural, market promotion base on integrated marketing concept etc.. Hope this can expedite Suzhou Rural Tourism's development step, and make some contributions to China's new rural communities'construction.