A Development Strategy Study Of Shantou Jian An Construction Company

This article first constructs a model of corporate strategy of Shantou Jian An company. Then using PEST, Porter Five Forces Model and SWOT analysis of strategic management theory and methods, combined with the characteristics of construction industry, to analyze the Shantou Jian An company's strategic internal and external environment , and to sum up the company's survival and development of Shantou Jian An company main problems.After that this paper is set the position Shantou Jian An company's development strategy, and make near, medium and long-term strategic planning. that key to business growth strategy and integration strategy in the near future, mid-term diversification strategy adopted by central centralized strategy and market development, diversified portfolio strategy.Finally, the implementation of the strategy to protect the specific measures proposed, including the use of the advantages of Chaoshan culture, for example, building special Chaoshan buildings, recruiting Chaoshan employees; improving the company's personnel training and performance appraisal; expanding financing channels, and strengthening financial management; applying of information technology tools to improve the company's management; in the construction of technical innovation; and strengthening cooperation with research institutions, using energy saving environmental protection.