The Impact Of CEO Incentives On Entrepreneurial Orientation

Since the economic crisis, Chinese companies are increasingly aware of the importance of transformation and strengthening the capacity of independent innovation.The academic and practice are concerned about how to enhance the entrepreneurial orientation of companies.Account for the key role of CEO in the entrepreneurial orientation,this study start from the CEO incentives, through literature research, case interviews, questionnaires and other methods, and making use of SPSS to analyze the data collected by questionnaire,disscuss the different impacts of the CEO ownership,annual salary,tenure and reputation on entrepreneurial orientation in detail, and explore the moderating effect of environment dynamism.The conclusions are as follows:First,CEO incentives have influence on EO, in which, CEO ownership, annual salary and reputation positively influence EO,but CEO tenure have a negative impact on EO;Second, the environmental dynamism has moderation effect on the relationship between CEO incentives and EO, in which,the environment dynamism has a significant negative moderation effct on the relationship between CEO annual salary and EO,so as the relationship between CEO reputation and EO,while environment dynamism has no significant moderation effect on the relationship between CEO tenure and EO,so as the relationship between CEO ownership and EO.This study has some theoretical and practical significance. In theory, this study treats the CEO incentives as the antecedent to explore their impacts on EO,enriches the study of EO.Besides,it also stimulate a more comprehensive exposition of CEO incentives and finds out the different incentives lead to the different effects on EO In practice, this study guides companies on how to choose more effective incentive ways to make CEOs put themselves into EO more actively.