Design And Marketing Strategy Of Value-added Service Of Jinan Mobile Life Circle

Prices and standard services are no longer the main way in competition while Chinese Telecommunications system had been reformed. Rise in value and different in service has become a new way of developing and to steady customers. However, under the circumstance of competition in all aspects, the same businesses make it hard to different for all telecom operators. This is why China Mobile Jinan Branch created the value-added service of Jinan Mobile Life Circle(Life Circle for short below), which leads to the rise in value and difference in service, providing discount, free experience and information searching for customers with resources from 3rd part.Modern city life makes several firm circles, such as work circle, living circle, friends circle, and so on. Therefore, easy touches and applications in information services in these circles would be a great creation.By using the technology 2-dimensional bar code, full process management over shops and customers has been realized in circle life, including the management of process of discount, media, and consuming, all above make precision marketing and mobile telecom service work together well. To fulfill customers needs better, the way of marketing to objective customers, advertisement over own channel, and adjust the marketing according to customers'reflection have been applied.While developing, the program of Life Circle introduces the department of government and public service to build the function of civil information search, which is a new way of constructing the information society. The program performed well both on the economy and civil life by integrating business and civil information into one.The service of Life Circle will perform well both on economy and civil life by integrating the information into one platform as a unit.