Study On The Development Strategy Of Tourism Industry In Zhangjiajie City

Rapid development of economy and improvement of people's living level brought the prosperity of tourism industry. Zhangjiajie, as an important tourism city of Hunan province, its tourism industry's development affect the economy development and the people's living level improvement of Zhangjiajie directly. Therefore, a reasonable strategy planning is important to the sustainable development of tourism industry and new village construction of Zhangjiajie, it is also the main research content of this paper. On the basis of the previous domestic and overseas research of strategic planning for tourism industry, this paper analyzed the current situation of Zhangjiajie tourism industry and finds that although the good momentum of development in Zhangjiajie tourism industry, but lack of driving force on the economy, overseas markets grow slowly, and develop extensively. Moreover, this paper summaries the strengths and weaknesses, opportunities and threats based on the reality of Zhangjiajie. Then this paper proposes short, medium, and long-term strategic objectives and space development pattern in different stages. After that, this paper form a series of strategic measures including brand establishment, area network establishment, optimum structure, marketing, and competitive products development. Lastly, this paper illustrated Zhangjiajie should establish funds, management and service, talented person, and technology security system for achieve strategic objectives successfully.