Zhangjiajie Tourism Industry Capital Operation Research

Capital operation is the operating activities for carrying out capital whose purpose is to maximize the value of capital. This new business concept introduction about capital operation help our country to promote tourism enterprises to optimize the capital structure in order to achieve optimal economies scale, resource allocation efficiency, the greatest capital value-added. However, in current, the situation of capital operation in Chinese tourism enterprises is not ideal, there are a large number of operating errors, and it is very far from achieving the desired effect. Therefore, its have great significance in conduct depth studies.This paper focuses capital operation in Zhangjiajie tourism industry and describes the tourism industry of capital operation theory. We profoundly study a meaningful expansion of the capital theory. Then it outlines the main functions of capital operation. By analyzing the external environment of the tourism industry, it discussed the tourism industry characteristics and the reality of resource in detail. It also assesses the environment and capital markets in Zhangjiajie capital status and systematic analysis the capital operation problems in tourism industry of capital. Base on this, it analysis the need capital of Zhangjiajie Tourism companies, carry out SWOT to analysis capital operation of the Zhangjiajie tourism industry. It proposed capital operation strategy in Zhangjiajie tourism industry. Combined Zhangjiajie the actual situation of the tourism industry, it has developed strategies and implement of security measures in Zhangjiajie tourism industry base on complying with the principle of capital. Finally, it analysis Zhangjiajie tourism industry of capital model, and propose the Zhangjiajie tourism industry capital operations advise.