Research On The Supply Chain Management For The Wind Power Equipment Manufacturer Based On The Informationization

With the emergence of the knowledge-based economy and the increasingly fierce market competition, there is growing demand of the informationization for the enterprises, which appears mainly in two aspects:First, the past simple application demand of financial department and other departments is transferred to a comprehensive enterprise applications that extend from the financial informationization to internal management, supplier management, customer relationship management, human resources management and so on; Second, the internal enterprise applications are generalized to the applications between the enterprises. Operational synergies can be achieved by the informationization between the upstream and downstream enterprises. Domestic wind power equipment manufacturing enterprises will face tough international competition environment and one of the fiercest competition is the global supply chain management competition. Domestic enterprises must do its utmost to unite relevant business partners to establish and expand the supply chain system in order to cooperate with multinational corporations. Small and medium sized enterprises need to improve their management level substantially and join in the related supply chain system. Thus, they will enhance the competitiveness, achieve faster growth and avoid being out of the market for the strong competition.Based on the elaboration of the concepts and related theories about the informationization and the supply chain management, the paper shows the necessity of the supply chain management under the informationization, combining the status of wind power equipment manufacturing enterprises. Meanwhile, the internal and external factors for the operation of the enterprises are investigated and the strategy for supply chain management with information are determined under the analysis of the status of the supply chain management for wind power equipment manufacturing enterprises and SWOT analysis of the supply chain environment. Moreover, the supplier selection decision-making model, marketing decision-making model and the upstream-downstream supply chain cooperating decision model are constructed with information technology. The supply chain management of wind power equipment manufacturing enterprises under the informationization is strengthened, which is in favor of the optimal allocation of capital. Then the costs control, discovery of new profit source can be achieved.