Research On Optimal Decision-Making For Original Equipment Manufacturing Supply Chains Based On Hybird Channels

As required by economic development, the Original Equipment Manufacturing supply chains based on hybird Channels nowadays have become a popular pattern, featured with quick response to market demand, the best overall systematic performance, high marketing penetration and coverage.Drawing on previous research, with both qualitative and quantitative analysis methods, like literature review, game analysis, numerical simulation and other specific means, this paper focus its task on the operation and optimization mechanism of Original Equipment Manufacturing supply chain based on hybrid channel. Firstly, the existing literatures home and abroad about the referred focus were analyzed. The structure and layout of this thesis were described. Secondly, three channel structure models, namely, single direct sales channel, single Original Equipment Manufacturing channel and hybird-channel channel was established. With the discussion regarding impact of the two decision parameters, brand premium, cost advantage on channel decision-making of manufacturers and branders under influence of channel transfer, we work out the feasible condition and optimization mechanism for Original Equipment Manufacturing supply chain based on hybrid channel. After that, two decision-making patterns, centralized one and decentralized one, are compared in the feasible condition, to discover the possibility of optimization way, optimization by decision parameter or decision pattern. Under the asymmetry information circumstance, given the optimization objectives, the extra revenue leaded by potential opportunism and separate allocated private information will give birth to moral hazards. So in the following step, the thesis discussed the problems aroused by moral hazards in such background, to give some avoidance mechanism for lasting and steady co-operation in supply chain system. Then, some management guidelines are brought forwards for practice use. Finally, main achievement gained in the thesis and the problems pending further research were reviewed.