Farmers Toutism Behavior Research Of Urban-Rural Fromge

With the rapid development of our economy and the improvement of people's living standard, People's life has changed a lot ,such as our life-style. In the past ,we spent lots of money on comestible and clothing. But now, we prefer to spend money on entertainment and leisure. As a popular style of enjoyment, Tourism has become a consumption hotspot. Domestic tourism consumption continues to rise, China has entered the era of mass tourism consumption. According to estimates by The national tourism administration, domestic tourism consumption will reach 28 million person-time by 2015. China has already formed the largest domestic tourism consumption market in the world.Travel behavior is psychological activity of reflection that displays when tourists are travelling around. Different tourist group has different behavior, and in the same tourist group, different tourists have different behavior because of different life background, degree level and so on. TO study different types of tourists travel behavior is used to development tourism market and tourism products.In China, farmers are an important red-tourism development of domestic tourism development group. In recent years, our country has published various benefit farming policies, peasants life has changed significantly, the number of farmers traveling increases unceasingly. But at present domestic to farmers tourism research is relatively rare. TO study the characteristic of farmer tourism behavior is not only helpful to guide farmers tourism demand, but also can development of tourism products, make marketing promotion, based on those consumption characteristics and behavior characteristics. Besides, it can provide empirical to management enterprise and business enterprise. It is of important significance to knowing and guiding tourism requirement of farmers tourists.Urban-rural fringe has the superior geographical position and Convenient traffic environment. Compared with ordinary farmers , those who living here have more income and messages source, so they prefer to travel.This article take urban and rural fringe of DaTong as an example, on the spot in questionnaire survey foundation and on-site interview, with the aid of economics , psychology, behavior science, geography and other related theory science. To the disparity in age,the different gender ,the different source of income,the different income,the different family structure, from the tourist motives, tourism preferences, transport patterns, information acquisition modes, tourism consumption behavior, etc., and combined with the above analysis using ASEB grid analysis method to study the farmers tourism market development.