Research On The Marketing Strategy Of Education Risk Service For UIB Jilin Branch

Beijing Union Insurance Broker company of Jilin Province (Abbreviated as UIB Jilin Branch) was the company,which provid risk management services and consulting services in the province's education system . It was a leader of the insurance broker in Jilin Province. At present, they have occupied more than 90 percent in the market.With the development of the economy. The most pepole position the significance of the risk management. Government and education management approved the building of risk management and service system.Under the impetus of the government, the UIB jilin branch has entered the track of healthy development.On the other hand, As the leader of jilin province education risk market enterprises, UIB jilin branch of insurance marketing is not optimistic, mainly discover: obsolete idea, the single sales channel, structure of the insurance was irrational and so on.There were different between the construction of marketing system and education career development in risk management, It restrain the development of the enterprise. Facing the increasingly fierce market competition, how to inheriting and improve the traditional operation mode at the same time, innovation and expand the market marketing idea and strategy, enhance the company's competitiveness, has become the key to inhibit enterprise development.Therefore, according to UIB Jilin branch internal and externalenvironment, find the problems in enterprise, Focus on the future,marketing strategy research has become UIB Jilin branch current development key issues. First through the analysis of the present market situation and education risk UIB Jilin branch current development problems are as follows: the insurance product innovation narrow line of thought , single product; Due to the lack of in-depth and comprehensive market survey, the market orientation is not clear, lead to resources obvious waste; In the marketing strategies strategic plans are not perfect, the lack of existing services, resulting in customer resources loss. In the marketing strategies strategic plans are not perfect, resulting in customer resources loss. Therefore use of scientific SWOT, analysis the advantages and disadvantages of internal and external threat, opportunities, make integrating theory with practice, to better education risk in that company market management problems.These problems have restrained the development of UIB Jilin province branch in the future, so improved marketing strategy was became one of the first work for the development of the company. In the formulation of marketing strategy should be based on the type of the insured market segments, and identified target markets UIB Jilin branch (the schools,the students, the staff groups). Service marketing through the use of the product, price, place, promotion, physical evidence, process summed up the advantages and disadvantages of the process of marketing strategy, which improvements of existing marketing strategy. The traditional marketing strategy is single and outdated, new marketing strategy should be based on the type of specific market afte market segmentation , to develop a comprehensive, innovative marketing strategies. Design and establish brand image as a focus in a series of marketing activities, to enhance the brand image value; In service and customer intentions exchange, use convenient, quick and efficient services, to meet customer requirements, which can effectively adapt to market development, enhance the company's market competitiveness, creating the brand market, enhance the company's fame and social influence, so as to achieve UIB Jilin branch practically improving the economic benefit and social benefit.