Influence Of Leaflet Advertisement On The Rural Society Development In The Northeastern Area

Influence of Leaflet Advertisement on the rural society development in the Northeastern AreaLeaflets advertisement is not a strange concept for people who live the information society nowadays, especially for the people living in the cities. People have been very tired of the pervasive leaflets advertisements. The most common and the most widely-used patterns of advertising in the city have been depressed. In that way, how about the leaflets ads in the countryside (Northeastern China) which is considered as the downstream market? What influences of leaflets advertisements on the social development of Northeastern countryside? If the influences are ignored, what will happen? In order to make the leaflets advertisements serve the social development of Northeastern countryside, we should focus on this issue.This paper presents the characteristics of leaflets advertisements and defines the countryside leaflets advertisements. The countryside mentioned here means towns or villages in the Northeastern China. Leaflets advertisements in the countryside define from two aspects, namely the target audience and the places of the advertisements. One is that employees send the advertisements to the farmers who go to the cities selectively. The other is that the companies send some workers to the countryside to publicize the products or the service to the farmers one by one. The leaflets advertisement has its own characteristics. The contents of the leaflets mainly refer to the agricultural production. The distribution has the obvious yearly characteristics. The leaflets have a large range, a long-period keeping and free from regulations. Leaflets advertisement has been a common advertising communication manner, but it is still in the earlier stage. Through the comparison among the leaflets advertisements, the major media which is represented by TV and the other common medias which is represented by the mobile acoustics, I got a conclusion that the leaflets advertisement has unique survival and developing space while it also faces some problems such as the imbalanced developments and the less cognition.Good leaflets advertisements are the invisible salesman for the corporations and the perfect explanation of the AIDA rules. Through the analysis of the situation of the audience in Northeastern countryside, the farmers in such regions need such advertisements to make up with their information shortcomings, especially the information of good seeds. Such advertisements play a positive and important role in the social development in Northeastern countryside and make the farmers get a harvest possible. At the meantime, in the tide of the household appliances to the countryside, leaflets ads have a positive influence. Because of the driven of the economic interests, lack of regulations and the empty supervision, the leaflets also play a negative part in the social development in the Northeastern countryside. Dishonest leaflets advertisements not only have a wrong guide in the farmers'consumption, but also cause unnecessary economic lose and the bad influences on the natural environment and the social environment.No matter the negative influences or the positive ones, leaflets advertisements should be highly focused. If we do not pay any attention to the positive influences of the leaflet advertisements, the resources of media and information may be wasted and it may cause the incomplete development of the leaflets advertisement in Northeastern countryside. If we do not pay any attention to the negative influences, it may cause that dishonest leaflets advertisements will be full of the market and the illegal persons will get the opportunities to harm the spiritual health and the wealth safety of the farmers.We must strengthen our regulation, keep the law, enlarge the punishment, complete the law and the policies and strengthen the coordination of all departments on the illegal leaflets advertisements. We should strengthen the publication of the law and the self-protecting consciousness of the consumers. As long as we can solve the problems of legislation and enforcement of the law, we can make the advertisements, regulate the advertisements and supervise the advertisements according to the law. In this way, we can make the leaflets advertisements develop in the good and healthy direction, serve the farmers better and contribute to the development of countryside society.