Research On The Impact Of Corporate Reputation On Enterprises Performance

Research on the Impact of Corporate Reputation on Enterprises PerformanceReputation is the basis of communication between people, as the most basic people's behavior standard, and also one of Commodity Exchange and economic development to a profound influence on one of the factors. With the economy unceasing prosperity, as markets and economic development foundation and the lifeblood of the enterprise prestige in various emerging system, urges the role is more and more obvious.With economic marketization level deepen and trade range widening, the reputation also increasingly frequent capital attitude into the people's perspective. In mature business model, people will have physical resources, human resources, natural resources and technical knowledge and so on various aspects of the capital fully integrated development and application, for enterprise's operation providing comprehensive support. Our country economy gradually moving towards economic stage, the corporate reputation appeared gradually capitalization effect. The corporate reputation as a capital, human capital and material capital, such as subject to the market, capital bring social and economic benefits, and gradually become enterprise pursues the core competitiveness of the part, bring new interests for the enterprise growth.The corporate reputation in the domestic and foreign scholars, based on the study of real estate industry, this study as samples, the institution equity ratio, enterprise financial performance, enterprise future expected and corporate credit level these four aspects to measure, and theoretical model of enterprise, corporate reputation and performance of the relationship between. This article selects in Shenzhen and Shanghai stock exchange for the SFC industry classification of real estate industry of enterprise altogether 130, its published financial data analyzing. In order to validate the proposed hypotheses, in this paper, on the basis of correlation studies of regression analysis, assumptions are examines, and get the following Conclusions.First, in the real estate industry background, the corporate reputation to enterprise performance are significant positive impact. corporate reputation to the influence of enterprise performance mainly concentrated in enterprise profitability. Namely, the corporate reputation better, enterprise's profit ability stronger. Although corporate reputation to enterprise scale also has a significant positive effect, but the influence on enterprise scale slightly below the enterprise profitability. Throughout data analysis results, we get the following conclusion, in real estate industry, corporate reputation for enterprise performance has obvious positive influence on the corporate reputation namely, the higher the higher, enterprise performance.Second, enterprise future expectations and the corporate credit level on enterprise performance has a very significant positive impact. By means of regression analysis, either from the enterprise profitability or from enterprise scale investigation, enterprise future expectations and the enterprise credit level two enterprise prestige to enterprise performance measurement of the index colloids. Namely, the enterprise future expected, the higher the enterprise performance, the better. Enterprise credit level higher, enterprise performance, the better. Therefore, the enterprise future development and enterprise credit level on enterprise performance is significant positive impact.Third, institution equity ratio and enterprise financial performance have positive effects on enterprise performance, but for its influence mainly tend to enterprise profitability. We concluded that institution equity ratio and enterprise financial performance have positive effects on enterprise performance, but for its influence mainly tend to enterprise profitability.The enterprise reputation as a kind of intangible assets, to enterprise's development has the vital significance for real estate enterprises, this paper through the empirical study by improving reputation for enterprises to improve their performance and provides a new theoretical basis.