The Research About Company A Network Marketing Strategy

In network marketing era, between traditional and new marketing mode, how to choose marketing strategy became an enterprise survival event. It can improve the profit space for the company effectively by using a variety of channels effective network marketing strategy and make the small and medium-sized network education product enterprise in the fierce competition come to the fore with broad development prospects and enhance the strength of enterprises continuously. The author analyzed respectively from the market conditions and consumer's marketing strategy of company A and have some conclusions:1. First, Company A should improve their product quality and reduce repeat rate. Deepening education product connotation and making their network product be rich in their content and network products with other enterprise product strengths.2. Secondly, to concentrate on the characteristics of the network educationg product in the deepening connotation and make company A's network education products be adapted to different customers.3. According to the speciality of Web2.0 networks and different psychological characteristics of consumers,we can attract different consumers.4.It can increase customer utilization rate through the perfect after-sales service and improve the product effect constantly and hold fast to existing customers and potential customers heart.5. At last, it can expand the company's sales results constantly through the careful study of the long tail theory and six degrees space theory.