The Elements Of Industrial Design Effecting On Advertisement Producibility

In the beginning of the development of the product advertising, the demand point of product advertising lies in the product demands. It is the transition from the production-oriented consumer society to the consumer society that contributes to the consumption transition from the use value of commodities to the sign value of commodities. Commodities have become the sign system of identifying and differentiating people's status and identity. In modern consumer society, the symbolization of product advertisement has become more and more common. Through special expression techniques, the advertisement fills in it with various symbols and converts the original material products into symbol carrier transmitting special significance. In the advertising fantasies, ideal consumer environment, enjoyable experience, love, friendship, identity, status, personality and freedom expressed by products have become consumer goods that can be purchased. Modern advertising, namely, the symbolic form of expression, seems to be Dream-Building Factory processing tangible materialized products into images of people's desires.The change from"productized"advertisement to the"symbolic"advertisement is the inevitable trend of advertising in the era of product homogeneity. The main reason for the advertising symbolization is product homogenization. With the development of modern science and technology and the advent of information era, the use of new materials and new technologies has no longer become the effective means for manufacturers to maintain market dominance. Newly-introduced products will confront the follow-up products with similar features. Product homogenization contributes to the lack of personality in product and the sales of homogenized products become more and more difficult. In the marketing link, symbolizing sales and symbolizing advertising come into being. In addition, consumers'self symbolization in the changing era provides a thriving hotbed for the advertising symbolization. As time goes on, people born in the 1980s and 1990s have gradually grown up to be the consumer force. This consumer group is a generation in pursuit of individuality. The dual cultivation, the reform and opening up and the development of advertising, make them more a pursuer of innovation, individuality and spiritual enjoyment that products could give them. Meanwhile, the changing consumption attitudes of the old consumer generation also join the team of symbol consumers as the supplement of energy for the advertising symbolization. However, the marketing of the extensive and convergent added value contributes to the re-homogenization of the product advertisement after the"symbolization".The producibility of advertisement is the best medicine for the advertising symbolization. Product images can be divided into quality image, visual image and social image. In this three parts, quality image is the core. The application of industrial design element is the effective means of shaping the quality image of products. The value of the product includes the product, the features attached to the product, structure, shape and other factors that express and realize product features. The industrial design elements can effectively design, beautify and make use of the product. In essence, it enhances the added value of the product and creates product personality. The advertising makes use of multiple languages to realize product performance. If the design of advertising expresses the nature of the product characteristics, and the industrial design elements, namely, the achievement of the producibility of advertisement and the transmission of product features, modeling and other information, it will not only improve the overall image of the product, get rid of the shackles of advertising symbolization, it can also become a new way of advertising demand.