Research On The Construction Of Cooperate Culture For The Supply Company Of Liaohe Oilfield

The Supply Company of Liaohe Oilfield is a subsidiary of the oil production supplies state-owned enterprises.The company attaches importance to the cooperate culture recently and makes some achievements in accordance with the unified arrangements of the China national petroleum corporation. The company faces not only new opportunities in the new environment, but also challenges. The company's original spirit, philosophy, codes of conduct, rules and regulations are out of touch with the current standards because of the limitation of the historical conditions and the influence of the objective factors. Meanwhile, the company is exploring how to change to the logistics business actively. In this context, it is necessary to review the construction of the cooperate culture.With respect to the development background, the management mode, the culture characteristic, the positive affects and the problems,this paper connects the characteristics of the oil industry with the the company's development process, reviews the formation of the cooperate culture, introduces the construction of the company's culture and illustrates the marketing concept.In the whole investigation, we collect the data relating to the cooperate culture and learn about the situation of the culture construction according to the main line that how to implement the cooperate culture effectively.We deeply analyse the situation about the construction of the cooperate culture, objectively point out the advantages and the disadvantages of the cooperate culture and maladjustments between the construction of the culture and the new environment.. On the basic of these,we propose the overall concept, the implementing program, the basic measures and the safeguards about the company's culture construction in the new enviroment. We analyse the goal of the company's inside and outside development through applying the relative theories, clarify the overall development strategy and the requirements which are requested in the new environment and propose the requirements that the construction of the culture should serve for the new strategy. We understand the meaning of the spiritual culture, the institutional culture,the behavior culture and the material culture, supplement and improve the content of the markenting culture and implement the specific aspects. We aim to effectively play the role of the culture, implement the culture management and make the culture lead the development of the company.