Research On Enterprise Culture Construction Of Liaohe Oilfield Branch

Enterprise culture is the soul of an enterprise, is the core essential factor topromote the enterprise of the soft power, if you want to make the enterprise survivingin the intense competition environment, and healthy development,you must Study andestablish the enterprise culture. Since the1980’s, the concept of the enterprise culture isput forward. The scholars and the entrepreneurs the United States, Japan and theEurope are Competing to study how to build and use the enterprise culture. To the mid1980’s, China also began to researching enterprise culture,many companys began toattention the corporate culture. Liaohe oil field has developmenting and constructioningfor40years, the development of the enterprise culture in enterprise image,management strategy, values and the quality of the staff have been greatly ascend,especially its unique "patriotic, entrepreneurship, objectivity, dedication" culture idea,really for liaohe oilfield branch into the power. But with the development of marketeconomy, the enterprise internal and external environment to major changes, theenterprise culture gradually appeared and the market economy does not adapt.Performance in the enterprise culture too much politics and philosophy too abstract,enterprise vision is not clear. Therefore, liaohe oilfield branch of the enterprise cultureconstruction should be inherited the fine tradition of the existing based on perfect andinnovation.This article adhere to the idea of seeking truth from facts, the basic content of thecorporate culture and core philosophy as a theoretical basis, according to the result, anobjective and rational analysis of the development status of the corporate culture ofLiaohe Oilfield Company, has worked out its unique concept of corporate culture to theprogress of the timesscale, to explore the improvement direction. From the start of thecorporate culture of the target mode, the whole idea of the corporate culture ofinnovation was the planning and design, to explore how to improve the corporateculture of the Liaohe Oilfield, Liaohe Oilfield Company to build a vibrant corporate culture with the characteristics of the times, in order to enhance the corecompetitiveness of enterprises big strides in the future market competition, achievesustainable development.