The Marketing Strategy Analysis Of BOC Liaoning Br's Supply Chain Financing

With the globalization of the economy, supply chain administration has become the core of the management and administration of the modern enterprises.The enterprises focus on not merely the settlement and financing of funds, but accelerating the turnover of working capital, reducing the cost of financing, preventing from all kinds of risks and optimizing the financial statement and etc. Supply chain financing which is a new growing comprehensive innovation financing products, has become the new growth engine to the domestic and abroad banks.In this essay I will choose the supply chain financing's marketing management of the BOC Liaoning Branch as the background. Apply the theories of SWOT, Michael Porter's Five Forces Model and 4P.and bring up the marketing strategy of its supply chain financing.Firstly, I make a brief introduction to the theory of supply chain and supply chain financing. Secondly, through analyzing the marketing environments of BOC Liaoning Branch's supply chain financing, to find out the opportunities and threats in the macroeconomic and competition environments, and to find out the strengths and weaknesses in BOC Liaoning Branch's inner environments.Then along with the SWOT analysis, the market strategy will be focused on. Further through analyzing the target customers and market division, I will locate the target customers and market of BOC Liaoning Branch's supply chain financing. Finally from the angle of the products, production price, place and promotion, I will establish a strategy of marketing the supply chain financing of BOC Liaoning Branch.I hope the suggestions of marketing strategy in this essay will assist BOC Liaoning Branch to promote its supply chain financing.