Study On The Flow Marketing Strategy Of China Mobile Fuxin Branch In Liaoning Technical University’s Market

With the development of the mobile Internet era, mobile phone Internet traffic flow increase dramatically, mobile phone traffic has become the most valuable point of growth to mobile phone operators. Taking Liaoning technical university students as the investigation basis of Fuxin mobile, The article analyzes the basic situation of Liaoning technical university students’ mobile phone traffic market and found it is the oligopoly market which faces fierce competition, Fuxin mobile belongs to the market leader and takes up a larger share of the market, so it leading ahead. But it also faces fierce competition. Liaoning Technical University Students have great consumption potential on mobile phone traffic market but consumption ability is limited and more sensitive to price. Since the particularity of mobile phone traffic, this market is also affected by the micro and macro policy environment. According to the survey data in Liaoning Technical Uviversity students on mobile phone flow market the author formulates specific marketing strategy to Fuxin mobile in Liaoning Technical University Students on mobile phone market which about price, product channel and promotion and design full marketing solutions to consolidate and expansion mobile phone traffic market’s dominanting position on Liaoning Technical University Students. It has important significance of University students in Liaoning mobile phone traffic marketing Fuxin branch and also has important reference value for China Mobile to university student in the national wide on mobile phone traffic marketing.