The Research On The Product Pricing Of The Air Separate Unite In A Company

A company (abbreviation LED) is a joint venture company by Dalian Bingshan Group and Germany Linde Group, founded in 1995.A company's business scope includes design, manufacture and erecting for process plants and related products, such as air separate plants, pressure vessels, columns, spiral wound heat exchangers etc..Its businesses extend in 23 provinces and autonomous regions country-wide, and spread all over in 20 countries globally.A company's price of Air Separate Units is relatively higher in its field, in recent years, with the continuous progress of price reform and the deepening of the economic system market reform, meanwhile with the rapid development of domestic enterprises and at the same time the state industrial policy for the Air Separate Industry, A company no longer has the advantage in technology, on the contrary, price becomes a key factor in obtaining a project order. In such a price-sensitive market environment as China has, A Company has lost some market share due to its high price, so A company must restudy product pricing based on its practical conditions.Beginning with analyzing the problems encountered in product pricing for A company's Air Separate Unit equipments, this thesis clarifies the goal and orientation for the study this time, at the same time based on the basic theory of product pricing, analyzes the main factors that affect pricing, makes use of pricing method, pricing technique, pricing strategy, combines with the practical conditions of A company's product pricing, carries out quantitative and qualitative analysis concerning A company's product pricing components, finds out the problems existed in A company's ASU (air separate unit) product pricing, brings forward comprehensive and systemic schemes which is suitable with A company product pricing according to the existed problems, finally, applies the schemes to A company product pricing system, moreover forecasts and evaluates the implementary effects.It will be helpful for reference in product pricing for the same and similar enterprises.