Experience Economy Perspective Coastal Tourism Product Development Research

China is a coastal country, area is vast , the north gets Liaoning in the with being on verge of the Pacific Ocean , sea area in the south, stride over two cities of eight littoral provinces in the south to Hainan,; The coastline meanders , often amounts to 32000 kilometers, continent coastline Yalu River mouths among them from Liaoning are long 18000 kilometers to the Guangxi north warehouse river mouth, are Chinese Gold Coast belt, the island and islet coastline is long 14000 kilometers; And the channel , the bay, sip the angle is a lot of , island and islet is as numerous as stars and checkers on the chessboard, our country sea area strides over the temperate zone , subtropics and three tropics climatic zones , natural conditions is varied, have many ways advantage developing the coast tour.《China Ocean Agenda 21》and the《National Marine Economy Development Plan》were the "Coastal tourism" as a key development to be a pillar of marine industry. However, due to China's tourism industry started late, by the tourism development policy, funding, regional economic development levels and consumer demand and many other factors, some of the world's coastal tourism development earlier and higher levels compared to countries and regions , China's coastal tourism development is still at a relatively low level, rich tourism resources have not been adequate and reasonable development.At present, China coastal city of tourism development point of view, most still in its infancy, such as tourism and business travel products to the main structure is simple, relevant tourism such as cultural, religious, sports and other special tourist attraction does not play out the same time, Tourism Planning unreasonable, scenic spots scattered layout, institutional confusion and other problems and contradictions are common. Therefore, the study coastal tourism product development, right in the current situation, opportunities and challenges for China's coastal tourist city tourism sustainable, effective development has important theoretical and practical significance.This article from the Perspective of Experience Economy coastal tourism product development and design, in research related to coastal tourism product development based on the theory, analysis of the experience economy and the coastal tourism product development and related factors, and defines the experience economy Coastal View Tourism product development and design principles and processes. Dalian, a coastal tourism city for product development status and problems were described, and use experience economy perspective. Dalian coastal tourism product development analysis, put forward the development of relevant strategies in order to be able to Dalian coastal tourism product development have certain reference.