Study of coastal tourism development become the hot topics as the island tourism began tocome into view of people from or outside the industry. Competitive tourism market iscurrently growing, especially in the coastal tourism-oriented destination,which tourist producthomogeneity serious, how to implement targeted development has become very necessary tostudy the coastal city. Current domestic research for coastal tourism product developmentfocused on resource evaluation and protection, and the development mode from the perspectiveof visitors to experience are relatively few, tourism as a service industry, all of its products areto be for tourists, everything from tourist needs, but also rational utilization of resources basedon product research and tourists to experience both to meet the market demand, is a win-winmodel. It is in this context of this article chose to coastal tourism product development asresearch subjects.Coastal tourism research paper selected as the main line, the empirical and theoreticalresearch questionnaire, based on the combined value of the travel experience of tourists andcoastal tourist destination itself needs two perspectives resources for coastal tourism resourceanalysis, and then were AHP, SWOT analysis on coastal tourism resources depth andcomprehensive analysis of the final entries in the use of management Project management theoryfrom the market point of view on the overall development project based on the needs of visitorsto experience doing discussed in Shenzhen coastal tourism product development research. |