Evaluation And Upgrade Research In The Enterprise Competitiveness Of Suning Appliance

Retail is an important industry in the national economy,it reflects economic development and social prosperity level of the country.In recent years,with the changes for the environment of market economy in the domestic , foreign-funded retail enterprises to enter the Chinese market,coupled with the international financial crisis,the retail sales competition among enterprises are increasingly fierce,industry profits getting lower and lower. To achieve sustained,rapid and healthy development of enterprises,and win more market share and profits,the most fundamental things to Suning Appliance is to improve the level of competitiveness.According to characteristics of the retail enterprise competitiveness in our country,the article established the evaluation index system of retail enterprise competitiveness,as the background for retail competition,research 40 retailers listed companies in domestic including Suning Appliance retailers , analysis their advantages and weaknesses in competitiveness,learn their position in the industry,and identify the main factors which affecting the competitiveness of enterprises to upgrade,proposed the strategy to enhance the competitiveness of enterprises to Suning Appliance.