| In the end of 20st century, the tide of e-business developed rapidly, and spread all fields, which changed business mode and influenced the company's running. Compared with traditional business mode, home appliance retailers'business mode in the e-business environment demands transformations and innovations. As the largest commercial enterprise in China---Sunning Appliance began to run e-business in August 2009, the sales of e-business accounted for the total sales of 0.2%.Based on a series strategy theory, this paper analyses and discusses that Home appliance retailers in the e-business environment can integrate advantages of traditional business mode, combine the new features of e-business, and make some improvements in supply chain management, business mode, service strategy and profit mode. The final section gives a specific example of e-business platform of the Sunning Appliance Company. |
